SEO fundamental basics

What is SEO, why it's important, and how to get started.

Why is SEO important?

SEO is important because it can help you attract more traffic to your website, helps you build a brand.

When people search for something online, they usually click on one of the first few results that appear in the search engine results pages (SERPs).

How to get started with SEO?

Here are some tips to help you get started with SEO:

  1. Choosing the right keywords
  2. Optimize your website (on page SEO)
  3. Create high-quality content
  4. Build backlinks (off page SEO)
  5. Monitor your progress

What are keywords?

Keywords are the words and phrases that people type into search engines when they are looking for something online.

For example, if you have a website that sells shoes, some of the keywords that people might use to find your website include "shoes", "buy shoes", "shoe store", and "shoe shop".

What is Domain Authority?

Domain Authority (DA) by Ahrefs is a metric that quantifies the overall strength of a website's backlink profile. It's a proprietary metric developed by Ahrefs and is used to predict a website's ability to rank in search engine results pages (SERPs).

What is on page SEO?

On page SEO refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

On page refers to both the content and HTML source code of a page that can be optimized, as opposed to off page SEO which refers to links and other external signals.

Three important elements of on page SEO

There are three important elements of on page SEO:

  1. URL
  2. Meta description (important for CTR)
  3. H1 tag